1
Connect Your POS & Order Data
Kappino integrates with your existing POS, CRM, and delivery platforms in minutes — no developer needed. All guest transaction data flows in automatically.
Restaurant Marketing Automation
Bring Diners Back With Restaurant Marketing Automation
Kappino helps restaurants turn guest data into automated campaigns that increase repeat visits, recover inactive customers, promote offers, and keep loyal diners engaged — without manual follow-up from your team.
Built for independent restaurants, cafés, and multi-location hospitality groups
+24%
Repeat
Visits
Visits
Active Restaurant Marketing Flows
Live Automation
Win-Back Campaigns
Trigger offers for guests who have not visited recently.
Inactive guest recoveryLoyalty Offers
Send birthday, VIP, and repeat-visit offers to the right guests.
Personalized promotionsFeedback Follow-Ups
Follow up after reviews, complaints, and service recovery moments.
Better guest relationships
3x
More Repeat
Customers
Customers
What is it?
Restaurant Marketing Automation Explained
Restaurant marketing automation is software that sends the right promotional message to the right guest at the right moment — triggered by their actual ordering behaviour, not a calendar your team remembers to check.
Instead of manually sending the same offer to every customer, Kappino watches what your guests actually do: when they last ordered, how often they visit, how much they spend, and which menu items they prefer.
Based on that real data, it launches personalised SMS, email, and push campaigns automatically — 24/7 — helping you increase repeat visits without lifting a finger.
2
Smart Segmentation Builds Itself
The platform analyses purchase history to create dynamic segments: frequent buyers, inactive guests, high-value VIPs, first-time visitors — updated in real time.
3
Campaigns Fire on Autopilot
Behaviour-triggered workflows send personalised SMS, email, or push notifications at exactly the right moment — when a guest has not ordered in 30 days, abandons a cart, or hits VIP status.
4
Measure Real Revenue Impact
Track open rates, redemptions, recovered sales, and ROI per campaign — not just vanity metrics, but actual revenue attributed to every automation flow.
Core Features
Everything Your Restaurant Needs to Market Smarter
A complete restaurant marketing automation toolkit — from first touch to loyal regular — built for restaurant operators, not marketers.
SMS & Email Campaign Automation
Launch multi-channel promotions, seasonal menus, special events, and discount offers automatically without manual scheduling.
Push Notification Marketing
Reach guests directly on their mobile lock screen with flash deals, limited-time offers, loyalty alerts, and order-status updates.
Intelligent Guest Segmentation
Stop sending the same message to everyone. Kappino builds dynamic guest segments from POS data so every campaign feels personal.
Abandoned Order Recovery
Recover revenue that would otherwise disappear. When a guest starts an order but does not complete it, Kappino follows up with the right incentive.
Win-Back & Re-Engagement Automation
Automatically detect valuable guests who have not returned and re-engage them with personalized offers before they are gone for good.
Visual Workflow Automation Builder
Design multi-step restaurant marketing flows with a drag-and-drop builder. Set the trigger once, and Kappino runs every campaign automatically.
Behaviour-Triggered
Campaigns That React to What Your Guests Actually Do
Traditional restaurant marketing sends the same message to everyone and hopes for the best. Kappino is different — every campaign is triggered by real guest activity, so your messages arrive at the moment they are most likely to convert.
A guest who ordered every Friday and then disappeared receives a personal win-back offer. A first-time diner gets a welcome sequence. A VIP guest receives a loyalty reminder before points expire. All automatic, all personal, all revenue-generating.
- Trigger campaigns from POS, order, visit, and loyalty behavior.
- Send SMS, email, or push messages based on each guest’s activity.
- Recover inactive guests before they disappear permanently.
Live
Guest behaviour
syncing
syncing
Win-Back Flow — 30-Day Inactive Guest
Active
Trigger: No order in 30 days
Monitors guest activity in real time via POS and order data.
Condition: Guest spent over €50 lifetime
Prioritise valuable guests with stronger retention incentives.
Action: Send personalized SMS — 15% off
“Hey [Name], we miss you. Here is 15% off your next meal.”
Wait 72 hours — Did they order?
Branch: Yes → end flow. No → escalate with second reminder.
Action: Push notification + email follow-up
Final re-engagement message with urgency and higher incentive.
+31%
Recovered
repeat guests
repeat guests
Use Cases
Built for Every Type of Restaurant Business
Whether you run a single-location trattoria, a delivery-first kitchen, or a growing quick-service chain, Kappino’s marketing automation adapts to your guest journey, ordering model, and retention goals.
Independent Restaurants & Trattorias
Compete with bigger brands using the same marketing intelligence — automated re-engagement flows, SMS promos for slow nights, and loyalty campaigns that keep regulars coming back without hiring a marketing team.
Quick-Service & Fast Casual Chains
Drive repeat delivery and takeaway orders with cart recovery, post-order follow-ups, app push notifications, and automated offers that scale across every location.
Fine Dining & Reservation-Based Venues
Re-engage guests after a visit with personalized thank-you emails, anniversary reminders, exclusive tasting event invitations, and VIP follow-ups that drive word-of-mouth.
Food Delivery & Dark Kitchens
Build a direct guest database, send win-back SMS to lapsed customers, reduce dependence on third-party commissions, and grow owned-channel repeat orders.
Proven Results
The Numbers Behind Automated Restaurant Growth
Restaurants using Kappino’s marketing automation can move faster than manual campaigns, reconnect with more guests, and turn customer data into repeat revenue.
0x
More Repeat Orders
Compared with restaurants relying only on manual re-engagement.
+0%
Win-Back Conversion Rate
Average for automated win-back SMS flows at the 30-day trigger.
0h
Time to First Live Campaign
Most restaurants can launch their first automation within three days.
0%
Automated Growth
Campaigns run without manual intervention after setup.
Native integrations with leading platforms
POS Systems
Order Management
Loyalty & Rewards
Guest CRM
Delivery Platforms
Analytics & BI
Kappino Packages
Simple pricing for every restaurant stage.
Choose the package that fits your restaurant operations — from POS essentials to AI, delivery, inventory, marketing, and multi-branch growth.
Starter
Best for small restaurants, cafés, and single-location food businesses.
39€/ per month
What’s Included:
- POS Terminal
- Order Management
- Kitchen Management
- Inventory & Supplier Management
- Tables & Reservation
- Menu Management
- 3 Staff Accounts
- Help Centre Support
Growth
Best for growing restaurants that need automation and branch support.
99€/ per month
What’s Included:
- All Starter plan features
- Up to 3 Branches
- Waste Management
- Restaurant Expenses Management
- Delivery Riders Management
- AI Inventory Management
- AI Staff Shift Planner
- Priority Help Centre Support
Professional
Best for advanced operations, integrations, loyalty, and AI forecasting.
199€/ per month
What’s Included:
- All Growth plan features
- Loyalty & Customer Management
- AI Sales Forecasting
- WordPress & Shopify Website Integration
- AI Item Smart Pricing
- Social Media Management
- Email Marketing
- Priority Help Centre Support + Instant Email Support
Need more branches or a custom enterprise setup? Kappino can tailor the package for your restaurant operations.
Frequently Asked Questions
Everything You Need to Know About Restaurant Marketing Automation
01
What is restaurant marketing automation?
Restaurant marketing automation is software that sends promotional messages automatically based on guest behavior. Instead of manually sending the same offer to every customer, Kappino uses real data such as order history, visit frequency, loyalty activity, and customer preferences to trigger personalized SMS, email, and push campaigns at the right time.
02
How does Kappino automate restaurant marketing campaigns?
Kappino connects guest data, order activity, CRM profiles, and loyalty behavior into one automation system. You can create flows such as welcome campaigns for first-time guests, win-back offers for inactive customers, birthday promotions, VIP rewards, abandoned order recovery, and post-visit follow-ups. Once the trigger is set, the campaign runs automatically.
03
Can Kappino send SMS, email, and push notifications?
Yes. Kappino supports multi-channel restaurant marketing through SMS, email, and push notifications. This allows restaurants to reach guests through the channel that fits the campaign best, whether it is a quick lunch offer, a weekend promotion, a loyalty reminder, or a personalized win-back message.
04
What are behavior-triggered restaurant campaigns?
Behavior-triggered campaigns are marketing flows that start when a guest takes — or does not take — a specific action. For example, Kappino can automatically send a win-back offer when a guest has not ordered in 30 days, a thank-you message after a visit, a reminder after an abandoned order, or a VIP offer when a customer reaches a loyalty milestone.
05
Can I segment restaurant guests automatically?
Yes. Kappino can group guests by visit frequency, last order date, favorite items, spending behavior, loyalty level, birthday month, inactive status, feedback history, and other customer signals. These segments help you send more relevant offers instead of generic promotions to your entire customer list.
06
How does marketing automation help increase repeat customers?
Marketing automation increases repeat customers by keeping your restaurant visible after the first visit. Kappino helps bring guests back with personalized offers, loyalty reminders, birthday campaigns, post-order follow-ups, inactive guest recovery, and timely promotions based on each customer’s behavior.
07
Does restaurant marketing automation work for small restaurants?
Yes. Kappino is useful for independent restaurants, cafés, pizzerias, dark kitchens, and small hospitality businesses because it reduces manual marketing work. Even without a dedicated marketing team, operators can run professional campaigns that help recover lost customers, promote slow days, and build stronger guest relationships.
08
How is marketing automation different from a restaurant CRM?
A restaurant CRM stores guest profiles, preferences, visit history, loyalty status, and feedback. Marketing automation uses that customer data to take action automatically. In simple terms, CRM helps you understand your guests, while marketing automation helps you communicate with them at the right moment.